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Discovering New Franchise Solutions
In his recent book, Franchising: The Inside Story, author David Foster points out that the “franchise phenomenon is both a driving force and a reflection of public tastes in food, fashion, and personal...
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Why Social Media Automation Matters
The Wall Street Journal reported recently on recent franchiser social media efforts and various initiatives to ensure message consistency with their franchisees. You can click here to see what they...
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Don’t Forget Your Franchisees When Building Your Social Media Plan
eMarketer recently reported that 88% of national North American brands were allocating funds for local marketing. That’s a number that makes you take note. And franchises, whose business model already...
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Enjoy Las Vegas During the 2013 IFA Convention
SproutLoud is hitting the Las Vegas Strip for the 53rd IFA Annual Convention later this month. We’re going to be showing off some great new technologies, and while I unfortunately won’t be there...
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Local Marketing in the Franchise Industry
The IFA Annual Convention was last week in Las Vegas. I’ve always had a love/hate relationship with large shows like this. On one hand, I love my job, and it’s exhilarating to spend a few days with...
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Why Every Brand Should Offer Co-Op Funds
The benefits are clear. When the brand and the network members work together to help build market share, both sides come out ahead. Co-op funds may seem like a big investment, but take a moment to step...
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The Top 3 Ways Distributed Marketing Benefits the Franchise Industry
In last month’s newsletter I talked about kicking off a series of roundtable discussions on the importance of local marketing in the franchise industry, and what role a distributed marketing provider...
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GIFA 2013 Summit Recap : A Peek Behind the Curtain at Google
So just how do you pronounce “GIFA” anyway? For anyone in the franchise industry, last Friday, March 29 was a landmark day. 150 IFA members traveled to Mountain View, CA to visit the Googleplex and...
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